In today’s fast-paced and electronic-oriented world, having an effective website is more important than ever. In most cases, your website is the first contact your company will have with potential new customers. As your 24.7.365 first contact representative, it is imperative that your website makes the most of every opportunity to create a memorable first impression.
However, just having a web presence is not enough. To be truly effective, a website must be visually appealing, engaging, content specific, interactive, easily navigable, and most importantly, search engine friendly. At IIr, we understand that every business is unique and therefore your website should be also! Rather than creating websites from cookie-cutter templates, IIr creates custom websites that specifically reflect the unique character of your business. Listed below are services and site features that IIr provides.
- Mobile Device Compatibility – All of our websites are fully mobile friendly and pass Google’s Mobile Test. Your website content will display clearly, be easily navigable, correctly, and remain functional on cell phones, tables, IPad’s, etc. so that your existing and potential customers can view it at any time from virtually any place!
- Search Engine Optimization– Recognizing that most internet users rely on search engines to locate websites, it is imperative that your website is designed to be search engine friendly and appears in the top organic search results listings. We provide professional search engine optimization services to make sure that your website gets the highest possible organic search ranking. Our team will utilize effective keywords in meta-tags and site content to ensure maximum recognition and ranking for your website.
- Professional Graphics– We offer exceptional graphics services. We take your promotional materials, line cards, and documents and give your site solid professionalism. Cutting-edge site presentations using the latest responsive design approaches — like parallax design, sliders, embedded video, and image rolls — will enhance the site’s visual appeal. These images and graphics will effectively display the message you want and create a unique identity for your website.
- Professional Copywriting– As marketing guru’s will tell you, Content is King. The text content for your site must be straightforward and succinct, but must also reflect the unique character of your company. We want to meet with you and discover the personality behind your business. After we learn about this and other aspects of your business, we create content that will highlight your products and services as well as the unique character of your company.
- Content Management Systems – IIr Associates has expertise in different CMS products, including Word Press and Text Pattern, to create your website’s structure. A structure custom designed to enable simple and direct navigation as well as efficient maintenance and update.
- Analytics – Iir Associates provides site traffic analytics to inform and enhance ongoing marketing efforts. Using Google Analytics, we provide site traffic analysis reports that provide insight into the metrics that determine what has been effective and what possibly needs to be reassessed. Of continuous benefit, these reports will enable you to see where you are and are not reaching your goals.
- Restricted Site Areas – IIr Associates allows your company to have an internal portion of the website for restricted access only. This feature allows your company to easily share documents, communicate, and utilize company files while protecting the security and sensitivity of proprietary information.
- Hosting Services: If you don’t already have a registered domain, e.g. yourcompany.com, IIr provides domain registration services in addition to ISP hosting account creation and administration.
- Maintenance Services – Once posted, your website becomes a living entity that requires consistent update to remain relevant. IIr provides the technical expertise to perform tasks such as text editing, image manipulation and placement, link updates, as well as additional page(s) creation. IIr also provides training for staff execution of these tasks.
- Redesign Services – If you have an existing website, IIr provides partial or complete redesign services as well as site editing and maintenance services to ensure that your website is up-to-date and performing to its fullest potential.
Below are a few of our website projects. Click an image to visit the site.